With over 25 years experience and having fitted nearly every day for the past 15 years, James is one of the most experienced fitters in the UK.

Best known for his Youtube and Instagram presence, James also has a team of fitters at bicycle. where a team ethic shines through and makes for some of the best bike fitting the UK has to offer.

Bike fits are carried out on a Purely Custom bike fitting jig, using four way camera video analysis and Gebiomized saddle pressure mapping.

James is widely praised for his attention to detail and pragmatic approach to bike fitting and is registered as an IBFI level 4 master fitter.

James also offers a comfort guarantee - if you continue to have pain post fit, you come back for free! (Ts & Cs apply)

bicycle. also has the largest stock of cycling shoes in the UK with over 600 pairs of in store to compliment bike fits. This has allowed the fitters a much deeper understanding of shoe fit than anywhere else.

Cyclefit Symposium Attendee 2012

Cyclefit Symposium Attendee 2016

Cyclefit Foot Analyst

Cyclefit Advanced Fit

Specialized BG Fit Level 1

Specialized BG Fit Level 2

Torke Cycling Body Postitioning

Torke Cycling Foot Activation

Torke Cycling Aerodynamic Preferencing